For this brand new, original event based in Los Angeles, Adweek X is a gathering of diverse teams, leadership members and strategic thinkers to exchange perspectives and priorities on brands, businesses and the world can best move forward.

The creative team branded this event with bold and rich animated gradients that form and converge to/from an “X” shape as the main visual driver of the campaign. This highlights the prestige of the event, and the intersection of various pioneers within the marketing landscape.