Tasked with creating a brand within a personally unfamiliar sector of product, I decided to delve into the realm of skincare. In addition to the creation of the brand, branding of the product, and promotional pieces, the bulk of the assignment was to create an animated logo to entice viewers on the web and social realms.

For Phresh, I wanted to focus on a skincare brand that made products that were minimal in effect but get the job done. In addition, Phresh only uses eco-friendly, natural, and gentle-skin-friendly ingredients that do not damage the skin. Lastly, for guys, skincare can typically be seen as an area to stray away from. With a bold orange accent color and earthy feel in the product placement, Phresh is a gender-inclusive skincare brand that lives up to its tagline — skincare made for everyone.